There is a very simple formula you can keep in mind that will help you have successful auctions. Hypnotic elements can be used to enhance each part of the formula. The formula is: Eyeballs + Interest + Trust + Action = Success While this formula is very simple, it does take a little explanation. Eyeballs refer to the traffic that is received on the auction site. These eyeballs come from browsers, searchers, or external links. Your goal is to increase the number of eyeballs that find and visit your listing. By adding hypnotic elements to your auctions listing you can increase the number of eyeballs (which may become bidders) that see your listing or read your item descriptions. These hypnotic elements include: Hypnotic Titles, Gallery Pictures, and Hypnotic Publicity. Interest refers to one of the eyeballs finding something that compels them to look at the listing in more detail. Here the hypnotic description, hypnotic pictures, and hypnotic commands can increase interest. Trust is very difficult to develop in the impersonal world of the Internet. People buy from people they like. If you like someone you generally trust them. So the bottom line is if the eyeballs do not trust you or your auction they will not convert to being a bidder. Hypnotic elements that can increase the level of bidder trust include: Hypnotic Pictures, Conversational Text, Hypnotic Stories, and Hypnotic follow-up. Action refers to what you want the eyeballs to eventually do, either bid on your item, check out your other items, visit your About Me page, etc. A correctly constructed hypnotic auction can command the eyeballs by using: Hypnotic Questions and Hypnotic commands. Action can also refer to an eyeball forwarding the listing to someone else, (a new Eyeball) they think might be interested in the item, and they could take action. Each of these elements needs to be addressed in order. You cant build trust if someone cannot find your listing. Each builds on the prior. So by using the Hypnotic elements you will be able to obtain auction success! |
