Working Smarter were forever being told to work smarter.

Yet so many people have no idea how to stop working harder and how to start working smarter.

Here is a simple concept to help you work smarter:

A fisherman goes out to sea and throws out his line.
He waits for a while to catch a fish.
Eventually a fish bites, he pulls the fish out of the water and throws his line back in again.
Then he waits for a while to catch a fish.
Eventually
And so it carries on.

Another fisherman goes out to sea and follows a different strategy.
He spends time looking for a school of fish.
When he eventually finds a school of fish, he throws out a net and pulls in hundreds of fish.

Which fisherman do you think is more successful?

Most likely, the one who goes after the school of fish.

When you think about your business - where are your schools of fish?
Where do a lot of people who make use of your service get together?

A few weeks ago I met a wedding photographer at a networking event.
He admitted that at networking events he did pick up some business here and there, but it wasnt particularly successful (well, of course not he was a fisherman throwing out a line and waiting to get lucky.)

However, if he made an effort at getting to know 50 florists really well.
If he got to know wedding planners really well.
If he got to know wedding shops really well

By taking the same hours that he would have spent at a networking event and rather spend that time working on/ with his schools of fish he is much more likely to get his effort rewarded in a much better way.

Stop wasting your time make sure that you are in fact chasing after schools of fish as opposed to single fish.

Youll turn your business and your cash in-flow around in no time.
Guaranteed.

Happy Fishing.

Rudi Jansen

Who is Rudi?

A Chartered Accountant. Who likes a challenge. And thinks outside the box.

Who pauses to say - is there a better way? Because, surely there is?

My Upbringing I had a very happy childhood in a South African coastal town, called Hermanus. A magical place where a mountain falls into the ocean. Where whales come right up to the beach to give birth to their young. Where there is champagne air and natural green beauty all around. Where, on a windblasted, stormy night, the white waves crash high up onto the dark moonlit cliffs.

The Challenge At the age of 23, after having bummed around aimlessly for a number of years, I decided to start my part-time studies to become a chartered accountant. Being single and ferociously independent, it was something that was impossible to afford on a full time basis. But I wanted it so much! My solution was to work in a pub during the day and study at night. Social life and friends - The choice I made did not leave much time for this. In retrospect, an incredibly painful and tough journey.

No One Believed In Me I remember the 1st year I started out - at that time, the only person who thought I would make it, was me. Everyone else ranged between the outright "You are totally crazy - give up right now" to the hesitant "You know, very few people are successful doing this part-time. It is REALLY tough."

7 years later I finally drank a toast to a piece of paper that recognised me for being a chartered accountant. And smiled.

Who Do I Believe In? I believe in people who will go against the odds to make it work. Because I have.

In fact, I have a passion for people who go against the odds to make it work.

Which is why I have a huge passion for entrepreneurs. Those ones who are a little crazy, who are absolutely passionate in what they believe in and ultimately want to make a difference to the world.

It breaks my heart to see such people - and their dreams - smashed against the rocks by the stormy seas they find themselves in. Because it is much more than just their dreams being broken. Much more.

That is the reason I've developed this business. It is my passion. My dream. It is much bigger than me.

And with Skype Video Call - You can now reach me wherever you are in the world. If I can't help you turn your business around - then I don't deserve your money!