How can you spot an expert business article writer or knowledgeable business consultant from a wannabe pretender self-proclaimed marketing guru? It is difficult to separate those with actual business experience from those who are self-promoters of nothingness. I have developed the Top 7 Tips in spotting the bogus expert business articles and uncovering those ten-gallon hat wearers who write them. 1.) Self-promoters generally sound very salesy and use multiple marketing tricks and catch phrases in each article. 2.) Wannabe marketers write articles only talking about their sales cassette tapes, secret marketing programs or books. 3.) Pretender business writers tell of irrelevant events to help guide their points of contention, which clearly have no basis to support their argument. 4.) Those with no real business experience claim their experience in marketing is selling their marketing stuff? 5.) Ten-gallon hat wearers write business articles, which are shorter than their byline 2-3 paragraph information and contacts. 6.) Fakers who write business articles generally do not put up any sort of resume or experience worthy of mention and if they do it is flowery, irrelevant and hard to find on the Internet or their own website. 7.) Buzz Wording Bogus Business writers are so in love with the industry terminology, that they use it to mislead the reader into believing they need them to understand this new language. After you get the hang of it you should be able to spot the faker business writers too and sincerely I hope you do. Consider all this in 2006. |
