Question: How can I get long-term advertising for my Direct Sales website without spending a fortune?
Signed, Direct Sales Mom
Dear Direct Sales Mom,
Very often, people in Direct Sales dont realize they can benefit from the same methods of internet marketing that other online businesses use. Writing and submitting articles is one of those methods of marketing that is extremely effective for Direct Sales businesses.
If youre unfamiliar with the way article marketing works, basically, you write and give away helpful, informative articles. Why would you work so hard and give away your information? Look at the bottom of this article. There youll see my name and a brief bit of information about what I do. I didnt pay for that advertising. Its free.
So, how does it work? You write an article about a topic that you are interested in usually one that relates in some way to your business. If you sell makeup, theres no point in writing about forest fires. So, show your expertise and share your love of what you do in a brief article. Then youll want to find article directories that will accept your article. Youll submit your articles to the directories, including your author bio and a link to your website.
Website publishers, blog owners, and ezine publishers will search the directories and find interesting articles to share with their readers. When they use one of your articles, theyll include your author bio at the end with a clickable link to your website. Voila. You just scored some free traffic.
As long as your company allows you to link to your website, (and I realize that some dont) you can use article writing to grow your customer list and your team.
If your company does not allow links to your website, you may be able to set up a lead generation page to get peoples information. Or you can send them to a newsletter sign up page where you can get them on a list where you may talk more freely about your products in your newsletter. Just be sure to check with your company policies and procedures before investing too much time and energy into writing articles.
Now get writing! |
