How would you like to have countless people clamoring for your book and willing to visit your Web site to buy them? How would you even like to presell your self-published book before they are finished? Most authors and entrepreneurs wait until their Web site is designed before they think about marketing their products on it. What a shame! Let's say someone expresses an interest in your book. You get all excited and say, My book is about." You mention the features such as tips in a book. You tell your fiction plot or story. If the person is kind, he may hear a bit, but most people today including your agent, reader, publisher, bookseller or organization you want to speak for--all want concise reasons why they would buy your book. Remember they are thinking, "So what? Why should I buy your book?" You don't want to bore your prospective readers or turn them off with too much detail. What they want is a quick billboard visual of your book--your 30-60 second "tell and sell." Without your 30 Second "Tell and Sell" that strongly states the book title, audience, main benefit, and what makes your book unique, you will bore your visitor and lose that attention you need to entice him or her to take out their wallets and pay you on the spot. Your "Tell and Sell" gives your book audience a reason to buy. The "Tell and Sell" is the shortest sales letter you will write. You can also use this one to two-sentence blurb at any business meeting or appointment where you only have a few seconds to impress. Speakers refer to it as an "elevator speech." Coaches refer to it as your "defining statement." It's Not the Book, It's the Hook! It's best to know your sizzling title, unique selling points, preferred audience and benefits before you even write your book. But, even if your book is already out, you can still motivate endless book sales with your "Tell and Sell." Author tip: Be prepared to write five to seven versions until the best one emerges. Contact your friends and associates to vote on your best version. And, remember your "tell and sell" must be clear, compact, compelling, and commercial. Six Steps to Build your Book's Bullet Proof "Tell and Sell" 1. List your title. Example: "Write Your EBook or Other Short BookFast!" 2. Add your major audience after you say the title. Example: "Write your eBook. or Other Short Book--Fast.!" helps authors and small business people who want to write a saleable book to brand their business, become known as the savvy expert, make a difference in people's lives, get their word out to as many people as possible, and make a good living. 3. Add the major 1-3 benefits of your book. Example: They can save themselves from headaches, disappointments, and money down the drain and short cut their time and write a saleable book for great profits. Knowing benefits sell books, you now can be ready when you meet anyone anywhere with your book's "tell and sell." Judy Cullins 2005 All Rights Reserved. Part two of this article is available at www.bookcoaching.com/freearticles/article-185.shtml or article185@bookcoaching.com. |
